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Danielle Lloyd (born 16 December 1983,
Liverpool) is an English lingerie and glamour model, and
former Miss England (2004).
She was stripped of her title of Miss Great Britain 2006
after posing for nude pictures featured in the December
2006 of Playboy magazine, and her tabloid alleged affair
with one of the judges, her footballer boyfriend at that
time Teddy Sheringham.
As a participant in the 2007 series of Celebrity Big
Brother Lloyd, along with others used bullying tactics,
and made racist comments, directed against the Indian
actress Shilpa Shetty. According to reports from the
News of the World, Sheringham has decided to end his
relationship with Lloyd as a result of her appearance on
Celebrity Big Brother.
Biography: Lloyd was born in Penny Lane,
Liverpool in 1983. Her parents, Jackie and Arthur Lloyd
are a bank manager and an engineer, respectively. At the
age of 3 months, Lloyd contracted whooping cough,
resulting in damage to her lungs. This led to her
developing asthma.
She attended St Hilda's CoE High School for Girls. Lloyd
was a keen on sports as a child, and competed nationally
for the Sports Acrobatics Liverpool Team at the Centre
of Excellence.
At age 16 Lloyd began modelling, frequently entering
competitions in and around Liverpool. Upon finishing
school, she decided to pursue a dual career in
modelling; and trained as a beautician specialising in
massage, and is also a qualified nail technician.
However, just as she was beginning her modelling career,
Lloyd was brutally attacked by her boyfriend of the
time. She was dragged from her moving car after an
argument with him, suffering terrible grazes and severe
bruising to her body and losing most of her hair. Lloyd
later said of the attack:
“Deep down you can’t forget what’s happened no
matter how much counselling you have. You blame yourself
and tell yourself you deserve it – I was given help
when I most needed it and I want to be able to help
others now. Too many women (1 in 4) suffer domestic
violence at some time and support centres such as
Women’s Aid aren’t able to answer all of the calls
due to being under resourced. I'll always do all that I
can to help raise awareness and help people.
Being in a violent relationship, you are
constantly living in fear – and that’s no way for
anyone to live their life." The headmaster of
Lloyd's old school, St Hilda’s, Chris Yates said:
"There’s no recollection of her ever being
persecuted and no teacher can ever recall any incidents
where Danielle was bullied. In fact I’ve been led to
believe by her former friends the opposite’s
true."
Pageantry: Lloyd was crowned Miss England on 17
July 2004[6] and competed at Miss World 2004.On 26
February 2006, Lloyd was named Miss Great Britain 2006.
On November 2, 2006, she was stripped of her title
“following recent claims in the press and magazines
and the publicity given on the Playboy Web site for
their next issue", according to the Miss Great
Britain website. The claim they were referring to was
that Lloyd had been dating Teddy Sheringham, who was one
of the judges of the pageant, for more than two months
before her victory.
This was reported by the media after she
allegedly said in an interview that Sheringham bought
her a pair of shoes for Christmas. Lloyd continues to
claim that the relationship started after the pageant,
and that the interview was made up. She attributes her
topless shoot for the December 2006 issue of Playboy as
the primary reason for the loss of her title.
On 11 January 2007 it was revealed that Lloyd was being
sued by the Miss Great Britain company for breaking her
contract and bringing the company into disrepute. The
company is asking for full revelation of the sums she
earned for the Playboy pictures, plus costs.
After Playboy: Lloyd made a memorable appearance
on BBC One's Test the Nation. When asked "Who was
Winston Churchill - a rapper, US President, the PM or
King?", Lloyd answered "Wasn't he the first
black president of America? There's a statue of him near
me - that's black."
Lloyd has recently appeared in FHM and Maxim magazines
and before the Big Brother racism row wrote a column for
celebrityspotlight.co.uk.
Celebrity Big Brother 5: Lloyd joined Celebrity
Big Brother UK on January 3, 2007, at the start of the
series. She said in her column in a magazine that,
ironically: "Things I’m looking forward to in the
house …meeting people I’d probably never meet in
everyday life, seeing if I can cope with the challenges
and letting people at home see me in a different way
(I’ll be wearing more clothes!!)"
Lloyd was the second housemate to enter the Big Brother
House, and had amongst her possessions a blue teddy bear
doused in Sheringham's aftershave.
Racism and bullying: Lloyd garnered significant
negative publicity when thousands of complaints were
filed with Ofcom after she, Jade Goody and Jo O'Meara,
dubbed "The Witches (or Bitches) of Elstree"
were accused of bullying and making racist remarks
towards their fellow house mate, Bollywood star Shilpa
Shetty.
Specific comments Lloyd has made about Shetty include
"She's a dog" and "They eat with their
hands in India, don't they – or is that China? You
don't know where her hands have been.". In another
outburst, Lloyd said "do you get stubble?"
On 17 January 2007 Lloyd said Shetty should "fuck
off home", adding that "she can't even speak
English properly". Also, after a similar comment by
Goody, Lloyd laughed and said to Goody: "That was
fucking fantastic, I loved it' I think she should fuck
off home." When confronted by Big Brother in the
Diary Room about why she made the comment, Lloyd said:
"I don't know" and claimed she didn't recall
saying it. She admitted that she must have said it for
Big Brother to have asked her about it and added that it
could be taken in a "bad" way. She concluded
that she would talk to Shilpa to make sure she didn't
feel excluded in the house, which she did the following
morning.
Reaction: This behaviour also created an
international outcry gaining heavy coverage in the
Indian media. Gordon Brown, the British Chancellor of
the Exchequer visiting India at the time, condemned the
programme on the grounds that he is against anything
which might damage the perception that the United
Kingdom is a country of tolerance. In a statement on
January 17 Channel 4 defended the programme against
charges "of overt racism or racial abuse".
But Trevor Phillips, head of the Commission for Equality
and Human Rights, said "What we are seeing is a
noxious brew of old-fashioned class conflict,
straightforward bullying, ignorance and quite vicious
racial bigotry,". He doubted events on Celebrity
Big Brother were part of a broader problem
Lloyd's aunt directly accused her of racism, adding
"It was disgusting the way Danielle treated Shilpa.
I'm surprised Big Brother didn't throw her out of the
house."
A newspaper interview made before Celebrity Big Brother,
from November 2006, revealed Lloyd's anti-immigration
views: "If I was (a politician), I'd get more
people into work and stop people coming into the
country. There's so many people who come into England
because they know they can get benefits. People who
already live here should get the jobs".
Currently her own reaction appears to be open to further
question. Whereas her fellow Housemate, Jade Goody, had
to face the consequences of her actions, Danielle, with
support from newspapers such as the Daily Star, has done
what some pundits predicted Jade would do: two days
after her eviction she told the Daily Star that she was
bullied as a child, described how this impacted on her
adult life, and also revealed that she and Jade were no
longer friends.
Loss of contracts, Sheringham: As a result of her
behaviour on the show, Danielle Lloyd lost six-figure
modelling contracts with motorcycle insurance firm
Bennetts, fashion label Rocawear; and adult wear website
becheeky.com among minor sponsors.
In the immediate aftermath of Lloyd's appearance in
Celebrity Big Brother, several tabloids reported that
her boyfriend, Teddy Sheringham, ended his relationship
with her; the reasons for doing so include his own sense
of disgust at her actions on the programme; the fact
that he plays in a team that is made up of over 50%
non-white players; and because of his concern for the
safety his own off-field commercial activities and
reputation.
After eviction: Before her eviction, Shilpa
Shetty had already commented on Lloyd's behaviour in the
Big Brother house, saying: "I let Danielle off
because she is so young. They (Jade and Jo) made her
look bad. You know what really balances it out for
Danielle? Her stupidity. She's so innocent."
Lloyd’s mother said in the News of the World that her
family has been “destroyed” by the racist row:
"Danielle is at the start of her career and facing
ruin because of a TV show that she thought was going to
be entertaining and fun. Everything's been taken away
from her as well. It has destroyed the family. I'm
regretting she went in.
Danielle has got a lot of questions to
answer when she gets out." She denied her daughter
was a racist, claiming: "She will be distraught but
she's got to take responsibility. She's been stupid and
naive and she's guilty of that (but) I know she didn't
mean any racial connotations when she told Shilpa to go
home. Danielle's been brought up amongst family friends
of all different races. I swear she isn't racist.",
Lloyd came fifth in the contest, with 3.3% of the vote
to save her.
During her post-eviction interview with Davina McCall
she said "I feel terrible" and insisted her
comments had nothing to do with skin colour. Lloyd
apologised for her behaviour towards the Bollywood star,
insisting her remarks had been made "in the heat of
the moment. I wasn't laughing at Shilpa... it was just
nerves. I hate confrontation." Asked what she had
learned on the show, she said: "Not to be such a
bitch."
Danielle has agreed in an attempt to revive her
popularity to go on a 'date' with a competition winner.
The Daily Star in promoting the article discusses how
she wears 'plunging vest top and miniskirt.' when on a
date and will willingly attend at any public house of
the entrant's choice.
Recent news: Since her departure from Celebrity
Big Brother, Danielle has been in high demand for
various promotional events. On 13 April, Lloyd flew over
to to Dublin with Coronation Street actor Ryan Thomas to
open a nightclub in the suburb of Rathfarnham. According
to the Rathfarnham Community Website, Lloyd was paid a
fee of €6,000 for her short appearance.
She has recently appeared on numerous covers of The
Daily Star newspaper after signing an exclusive deal
with the publication, on the cover of Maxim magazine and
as a guest-star on ITV2's WAGs Boutique. Lloyd has
signed a publishing deal to write a book documenting her
experiences in the Celebrity Big Brother house, will
release a fitness DVD in the Summer, has become the new
face of both Ladbrokes Poker and Television X and will
shortly make her film debut with a role in a new
independent British film The be all and end all.
Lloyd also has plans to take her career to the U.S.A,
and to spend time with her American friends, such as
Paris Hilton.
In the meanwhile, she attended Shilpa Shetty's movie
premiere at Leicester Square. The movie, Life In A...
Metro was the first Bollywood movie Lloyd has seen. She
has attempted to put the Celebrity Big Brother race row
behind her by turning up at the world premiere of Shilpa
Shetty's new film. The two hugged and kissed on the red
carpet in front of fans. |
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